01
The barrier is price, not performance
Low-carbon cement competes against a commodity with a century of installed cost advantage. Asking builders to absorb a green premium slows adoption to the speed of altruism.
Carbon credits
Every tonne avoided
is an asset.
NuGreen cement avoids the most carbon-intensive step in construction — Portland clinker — and the avoided emissions are quantified against a defined OPC baseline for crediting under the Verra Verified Carbon Standard framework, structured so the value flows back to the people who build with it.
1tCO₂e
One verified carbon unit represents one tonne of CO₂e avoided
~81%
Lower cradle-to-gate GWP vs published 6,000 psi U.S. benchmark*
Benchmark comparison
A1–A3
Cradle-to-gate LCA boundary underpinning every quantified tonne
Independent LCA data
The premise
Green cement shouldn’t cost more.
Carbon markets are how.
Cement is one of the hardest industries to decarbonize — and one of the few where avoided emissions can be measured against a precise baseline. That measurability is what makes the avoided carbon financeable.
02
Avoidance with a defined baseline
NuGreen credits are carbon avoidance credits: the baseline is the ordinary Portland cement that would otherwise have been produced. Because clinker-free production eliminates calcination and kiln combustion, the avoided tonnes are structural, not incremental.
03
An LCA-grade measurement basis
Quantification is anchored in independent life-cycle assessment data — the same cradle-to-gate dataset behind our published environmental figures — so every credited tonne traces to measured production data, not estimates.
The framework
Structured under the
Verified Carbon Standard
The NuGreen carbon program is built on the Verra VCS framework — the world’s most widely used voluntary carbon crediting program — using the VCS methodology written specifically for geopolymer cement.
| Program element | Basis | Detail |
|---|---|---|
| Crediting program | Verra VCS | Verified Carbon Standard — project documentation prepared under the VCS program rules |
| Methodology | VMR0012 | Production of Geopolymer Cement (v1.0), applied with CDM methodology AM0125 |
| Credit class | Avoidance / reduction | Verified emission reductions — not removals; one unit per tonne CO₂e avoided |
| Baseline scenario | Ordinary Portland cement | The OPC production the project displaces in the host market |
| Quantification boundary | Cradle-to-gate | LCA stages A1–A3, aligned with the historical environmental result reported in an externally verified EPD, as set out in our methodology |
| Crediting design | 7 years | Twice-renewable crediting period structure under VCS program rules |
| First project | UAE | Industrial-scale deployment within an existing cement production facility in Abu Dhabi |
The methodology’s applicability is specific: geopolymer cement produced from industrial byproduct precursors, displacing Portland cement in the host market, with reductions claimable only by the producer. NuGreen’s clinker-free chemistry is the case this methodology was written for.
How a tonne becomes a credit
- QuantifiedAvoided emissions quantified against the OPC baseline using the methodology’s LCA-based approach
- ValidatedProject design audited against the methodology by an accredited validation body
- MonitoredProduction and material data tracked continuously across each monitoring period
- VerifiedAchieved reductions independently verified before any credit exists
- IssuedVerified Carbon Units issued into the registry, serialized per tonne
- RetiredCredits retired permanently by the end holder — one claim, one tonne, once
The model
Credits close the gap
between green and market price.
Most low-carbon products ask the buyer to pay the premium. NuGreen monetizes the avoided carbon and routes that value into the supply agreement — so specifying cleaner cement is a financial decision, not a philanthropic one.
Source of value
Avoided tonnes
Every tonne of NuGreen cement avoids most of the emissions of the Portland cement it replaces. Verified, that avoidance becomes a registry-grade asset.
Monetization
Credit revenue
NuGreen, as project proponent, retains the credit rights and structures placement of verified units with corporate buyers seeking high-integrity industrial reductions.
Return to stakeholders
Lower cost of green cement
Credit value is shared through the supply agreement — supporting the price of the cement itself, so the green option competes with the grey one on cost.
Size the avoidance
—
Estimated CO₂e avoided vs the OPC baseline
—
Illustrative carbon-credit value at your price assumption
Illustrative only — avoided emissions are estimates against published benchmark data, credits exist only after validation and independent verification under the VCS program, and this is not an offer or price quote. Model the full environmental picture with the project impact calculator.
Two ways to take the value — never both
Path A · Price support
NuGreen monetizes the credits, and your supply agreement reflects the shared value: low-carbon cement at a competitive price. Your project still reports the full embodied-carbon reduction of the material itself through the referenced lifecycle dataset.
Path B · Credit allocation
Partners who need the credits themselves can structure supply agreements that allocate units to their registry account for retirement — or retire them on their behalf, with the partner recorded as beneficiary — instead of price support. One claim per tonne, documented in the registry.
A tonne is never claimed twice. Credit ownership is defined in the supply agreement, tracked serially in the registry, and reconciled at retirement — the discipline that keeps every claim in the chain honest.
Stakeholders
Everyone in the chain
gets something measurable
A carbon program only works when every participant — from the plant floor to the credit buyer — can point at what they received. This is how the value distributes.
Builders & developers
Cost-competitive low-carbon cement, procurement-ready embodied-carbon data for LEED, BREEAM and Estidama submissions, and a supply agreement that documents exactly who holds the carbon claim.
Producers & host facilities
Participation in credit value for production runs on existing infrastructure — new revenue from what the plant already does, with no kiln and no process disruption.
Credit buyers
High-integrity industrial avoidance credits with a defined OPC baseline, LCA-grade quantification and full registry traceability from issuance to retirement.
Regulators & standards bodies
A documented, auditable reduction program aligned with UAE decarbonization policy and international frameworks — engaged from Environment Agency–Abu Dhabi to the GCCA 2050 roadmap.
Workforce & community
Retained jobs on retrofitted production lines, retraining for clinker-free operations, and cleaner air where the cement is made — consultation built into the project design.
For credit buyers
What you can review today
Diligence materials available to counterparties structuring conditional offtake — under NDA.
- Project description prepared under VCS program rules
- Independent LCA data
- Baseline data sources and quantification approach
- Monitoring plan design
- Supply and credit-allocation agreement structures
Integrity
Built so every claim
survives an audit
One tonne, one claim
Credits exist only after independent verification, are serialized in the registry, and are retired once. Supply agreements state who holds the claim, eliminating double counting by construction.
Producer-side ownership
Under the geopolymer methodology, reductions are claimable only by the producer. NuGreen retains the credit rights and defines any allocation contractually — no ambiguity about whose tonne it is.
Measured, not modeled
The baseline is published OPC production data; the project side is measured production throughput and independent LCA factors. Monitoring runs continuously, and verification is independent.
Additional by design
Low-carbon cement competes against a commodity with an entrenched price advantage — the premise of this program is that credit value closes that gap. The project is designed to demonstrate additionality under the methodology’s requirements.
Independently audited
Validation and verification are performed by independent, Verra-accredited validation/verification bodies. NuGreen does not certify its own reductions — no proponent under the VCS program does.
Separate from product claims
Our environmental product data is based on a historical environmental result reported in an externally verified EPD, whose applicability to current production is under review — see the published methodology. Credit claims live in the registry. The two are never blended.
Program documentation is prepared under the Verra VCS program framework. Verified Carbon Units exist only after validation of a project and independent verification of each monitoring period, and are issued through the Verra Registry; credits are transacted from issuance onward. * Benchmark comparison is a NuGreen calculation against published industry data — methodology.
Common questions
Asked by buyers.
Answered by structure.
Can our project claim the embodied-carbon reduction and the credit?
No — one claim per tonne. Your project always reports the material’s embodied-carbon profile from the referenced lifecycle dataset, on the qualified basis set out in the methodology. The avoided-emission credit is a separate, serialized claim: either NuGreen monetizes it and the value supports your price (Path A), or your agreement allocates the credits to you (Path B). The supply agreement states which — never both.
When do credits actually exist?
Only after a project is validated and each monitoring period is independently verified under the VCS program — credits are issued into the Verra Registry at that point, serialized per tonne. Until then, avoided emissions are quantified estimates, and that is how we describe them.
Can we contract for credits before issuance?
Yes — conditional forward structures are standard in carbon markets: the agreement fixes allocation and pricing mechanics now, and delivery follows verification. No delivery is guaranteed before verification — that conditionality is what keeps forward agreements honest.
Are these avoidance or removal credits?
Avoidance. The baseline is the ordinary Portland cement the project displaces; eliminating clinker calcination avoids most of those emissions at the source. Nothing is captured or stored, so there is no reversal risk to manage — a tonne avoided cannot leak back.
What prevents double counting?
Serialization and retirement. Every credit is a numbered unit in the registry, retired once by its end holder. Under the geopolymer methodology only the producer can claim the reductions, and NuGreen’s agreements define any allocation contractually.
Why is this additional?
Because the barrier to low-carbon cement is price, not performance. Credit revenue is designed to close the gap against commodity Portland cement — without it, adoption moves at the speed of voluntary premiums. The project is designed to demonstrate additionality under the methodology’s requirements.
Structure a credit-backed
supply agreement
Whether you need cost-competitive low-carbon cement or the credits themselves — the conversation starts with your volumes.